FINDINGS COVID TRACKER WEEK THIRTY-TWO

Welcome to week 32 of the Covid-19 tracker. Many thanks to everyone who took part. We really appreciate it. We have noticed that the mood of our panellists is changing more rapidly that their physical health. There was a large shift in the number...

Market Research

Frankly, Scarlett, I Don't Give a Damn...

By Dave Waddell Should my friend Scarlett ever catalogue the many reasons she sought a divorce from Rhett (I have changed the names to protect the innocent), his indifference to the things she appeared to find fascinating would be up there with hi...

Market Research

Do You Think I’m Sexy?

By Dave Waddell No need to answer that – I’m in Market Research. In fact, putting capitals on that is about as sexy as I can make it. But if you are in any sort of business that seeks to understand its market, its customers or the worl...

Market Research

A Quick Bit of Feedback - it Might be All You Need

By Dave Waddell The first bit of indirect feedback I ever received came a few hours after I was born. My grandmother passed by a room where a few babies were sleeping. She asked them to point me out, strode onto the ward and addressed my mother in...

Market Research